A beautiful Ferrari without an engine goes 0 km/h… A beautiful website without a driving force brings in 0 clients…
This isn’t a metaphor—it’s reality. Some websites perform, others don’t. At Calame, we don’t just create pretty sites nobody sees. We build optimized websites that get found, get seen, and get results. And nothing beats the smile of a client when their site starts converting.
Trinity, our all-in-one package for guaranteed web visibility
We often tell our clients: a website is a serious matter. It’s not about pasting images, tinkering with AI-generated text, or ending up with an awkward mix of ChatGPT and Canva. A well-born website, like a living organism, evolves over time. It grows, flourishes, and ultimately reaches its full potential. For our team, Trinity represents the three pillars of successful visibility: technical, on-page, and off-page (with UX—user experience—as the outcome). Discover them.
Technical
The technical aspect includes loading speed (Core Web Vitals), mobile responsiveness, internal linking, sitemap, security (HTTPS), indexability, robots.txt, meta tags, canonicals (prevents unnecessary crawls and dilution, clarifies indexing), site structure, absence of errors or blockages (404s, truncations, misplaced noindex, etc.), meta tags, and more. Without a solid technical foundation, your site will never be properly indexed.
On-page
Texts with depth, rich content, and a well-structured lexical field (short-, medium-, and long-tail keywords) and semantic architecture. Clearly identified personas and search intent. Effective meta titles and meta descriptions, expressive headings with keywords, well-structured and hierarchical HTML tags. Regular updates to continuously rank for user queries.
Off-page
The acronym EEAT (Experience, Expertise, Authority, Trust), used by Google to evaluate site reliability, is largely influenced by backlinks—external links pointing to your site. When generated by a high-authority source, these links provide relevance and send positive signals to Google. It’s not the quantity but the quality of the source that matters. Our work also includes guiding you through this crucial step in your site’s promotion.
Three Case Studies: Our Latest Work
Concrete examples speak louder than words. The latest websites born from our imagination were built using best-practice techniques that ensure effective and successful reach. The results are the ultimate goal of our mission. By clicking on each project, you will find a brief explanation of its creation as well as the outcomes.”
